Background
Bieber began his career on YouTube, as he and his mother posted videos of him in singing competitions for family members who could not attend. As his popularity on YouTube grew, he was eventually discovered by his future manager, Scooter Braun. Braun flew Bieber to Atlanta, Georgia to consult with Usher and soon signed a record deal with Island.[7] Braun, a former marketing executive of So So Def, discovered his videos, and flew Bieber to Atlanta, Georgia where he met with R&B singer/songwriter Usher.[8][8] A week later Bieber had the opportunity to sing for Usher who immediately became greatly interested, giving him an audition with Antonio L.A. Reid at Island Records who signed him to Island Records in October 2008.[8][9] Justin Timberlake was reportedly in the running to sign Bieber, but he eventually signed with Usher.[10] Usher then introduced Bieber to the industry in April 2009 in Los Angeles, just after he had finished up recording his lead single, "One Time". Usher described Bieber to the crowd as a "young phenomenon" and "definitely a priority for me and Island Def Jam."[7]
In an interview with AOL's JSYK, when asked about the album's title, he said "Basically it was the only way I could really describe it. It's so many elements of my world."[11] When asked about his music, Bieber said "I think older people can appreciate my music because I really show my heart when I sing, and it's not corny. I think I can grow as an artist and my fans will grow with me."[12] When talking about his album to MTV News, Bieber said:
"There's a lot of stuff that's not just about love. There's songs that teens can relate to, as far as parents not being together and divorce, and just stuff that happens in everyday life. There's a lot of [artists] my age, [and] their whole album [is], 'Everything is perfect.' "Real life isn't perfect, so my album kind of portrays that. You just have to make the best of what you have."[13]
Musical structure, style and lyrics
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Musically, the album is R&B influenced pop, and is compared to the work of artists such as Michael Jackson, Stevie Wonder, Chris Brown,[16] Usher, and Ne-Yo. The standard edition of the album can be split into two distinctive sections, the upbeat mainstream R&B/pop sounds of "One Time", "Favorite Girl", "Bigger", and "Love Me", which infuse synths. The set slows down with "First Dance", "One Less Lonely Girl", and "Down to Earth", which include simple R&B undertones. Entertainment Weekly calls the difference in the album "sugary puppy-love ballads and dinky dance-pop confections." "Love Me", was called by MTV "a widescreen club track that is full of bubbly synths and Bieber's now-signature croon."[17] Crystal Bell of Billboard compares the arrangement of "One Less Lonely Girl" to other mid-tempo hits such as Chris Brown's "With You" and Beyoncé's "Irreplaceable".[18] Critics thought that Michael Jackson's legacy was evident in the album. The New York Times said the track "First Dance" which featured Usher, echoes Jackson's "You Are Not Alone".[15] It also said that the song "Bigger" was accented with New jack swing,[15] a style Jackson heavily experimented with in his Dangerous album. Rolling Stone instead called the song a "P.Y.T. rip."[19]
The album is lyrically based on coming of age situations and teenage love. "Down to Earth", written by Bieber with assistance from Midi Mafia and The Jackie Boyz, is based on Bieber's experience with his parents' divorce. Bieber said in an interview with Billboard, "It's a ballad about the feelings I had when my parents split up and how I helped my family get through it. I think a lot of kids have had their parents split up, and they should know that it wasn't because of something they did. I hope people can relate to it."[20] When asked about the concept of "One Less Lonely Girl," Bieber told MTV News, "I think it's really important these girls have something so they can be one less lonely girl."[21]
Promotion
During the summer and fall of 2009, Bieber went on a tour to promote his debut single, visiting several radio stations and performing exclusively. Some of his stops included American Top 40, Z100[22] and Radio Disney.[23] Internationally, he appeared on the European program The Dome and performed "One Time". His television appearances include appearing several times special guest on YTV's MuchMusic, presenting at the 2009 MTV Video Music Awards[24] and performing on mtvU's VMA tour.[25] He performed "One Time" and "One Less Lonely Girl" on The Next Star's finale, on September 26, 2009.[26] On October 12, 2009, Bieber made his first non-MTV U.S. television appearance when he performed "One Time", "Favorite Girl", and "One Less Lonely Girl" on The Today Show's Toyota Concert Series. Many fans had begun camping out for the concert over thirty-two hours before his performance,[27] and Bieber went to surprise the fans that were already there.[27] The heavily packed concert resulted in high security and barricades nearly being broken down.[28] The crowd for the Today concert was the biggest at the show for the year, including the Miley Cyrus concert.[29] Bieber appeared and performed on The Ellen DeGeneres Show on November 3 and 17,[30][31] Good Morning America on November 14 and 15,[31]Lopez Tonight on November 17,[31] Chelsea Lately on November 18,[31] It's On with Alexa Chung on November 19,[32] The Wendy Williams Show[33] on November 27, and BET's 106 and Park on December 10, 2009, alongside Rihanna.[34] In addition to the talk show appearances, he appeared on True Jackson, VP, coinciding with the days before the album's release.[35][36] During Winter 2009, Bieber began another promotion tour in the U.S., and is currently performing at several holiday "Jingle Ball" concerts.[37]
While promoting the album, Bieber was scheduled to appear at Long Island's Roosevelt Fields Mall, but the performance had to be cancelled.[38] TMZ first reported the story, and it was covered by several national media outlets. Over 3,000 screaming fans showed up for the appearance. The event got out of control and over 35 police units from Nassau County and Garden City had to be called in. According to TMZ, a fan screamed that Bieber was in an Abercrombie Kids store, and that is when the mayhem already taking place got further out of hand.[citation needed] Several fans were injured, but no serious injures took place. The police told Bieber he could not come in because of the current situation and fire hazard. In an interview with WBLI 106.1, Bieber stated, "It was so crazy that I couldn't get to even come in the building. They [the authorities] basically threatened to put me in cuffs and send me away to jail."[38] The police arrested an Island Records senior vice-president, James A. Roppo, reportedly for hindering the police's crowd control efforts.[38] Bieber took to Twitter, apologizing to fans, and promising to make up for the cancellation.
Bieber performed for U.S. President Barack Obama and first lady Michelle Obama at the White House for the Christmas in Washington, a televised musical special that benefits the National Children’s Medical Center, which aired on December 20 on TNT[39] Bieber performed Stevie Wonder's "Someday at Christmas" at the program. He was also one of the performers at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on December 31.[40] While promoting the album in the United Kingdom, Bieber performed an acoustic rendition of "One Time" and a drum solo onBBC's Blue Peter on January 12, 2009.
Urban Behavior Tour
| Justin Bieber: Urban Behavior Tour | ||||
|---|---|---|---|---|
 | ||||
| Tour by Justin Bieber | ||||
| Associated album | My World | |||
| Start date | November 1, 2009 | |||
| End date | November 6, 2009 | |||
| Legs | 1 | |||
| Shows | 5 | |||
| Justin Bieber tour chronology | ||||
| ||||
Bieber began traveling on a small tour sponsored by Urban Behavior, which was due to begin on November 1, 2009. However due to illness, Bieber was unable to make the opening date in Vancouver.[41]
- Tour Dates[41]
| Date | City | Venue |
|---|---|---|
November 1, 2009
| Vancouver | Metropolis at Metrotown |
| November 3, 2009 | Edmonton | West Edmonton Mall |
| November 4, 2009 | Montreal | Centre Eaton |
| November 5, 2009 | London | White Oaks Mall |
| November 6, 2009 | Toronto | Vaughan Mills |
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